Current funding from the Iceland Foods Charitable Foundation is helping SAS deliver the Million Mile Clean.
People power fuelling people power: Iceland Foods Charitable Foundation (IFCF) proudly pledges to continue as Lead Partner of Europe’s biggest clean campaign in 2022 and 2023.
The Iceland Food Charitable Foundation has been in existence since 1973 and has always been committed to raising funds for good causes. The Iceland Foods Charitable Foundation (IFCF) has donated an incredible £30 million to date. IFCF backs Surfers Against Sewage’s (SAS) Million Mile Clean as part of its campaign against plastic pollution.
The foundation’s continued partnership with SAS has helped bring thousands of people together in their communities to rid our beaches, riverbanks, mountains and streets of plastic pollution, in the UK’s biggest ever environmental clean-up event.
IFCF supported the first Big Spring Beach Clean: Summit to Sea which took place in April 2019, with more than 45,000 volunteers joining over 750 community clean up events. Together, they collected almost 72 tonnes of marine plastic, equal to 18,000 full bin bags!
The Foundation has supported SAS since 2018 and co-founded the SAS Plastic Free Awards. The partnership follows Iceland’s commitment at the beginning of 2018 to be the first retailer globally to commit to removing plastic from all own label food products by the end of 2023.
As a surfer, beach user and business leader, I believe it is imperative that we protect and restore our oceans as they are essential for all life on earth. The Million Mile May Challenge is an opportunity for communities across the country to come together in a shared moment of positive action against plastic pollution. I can’t wait to be a part of the biggest community clean up ever.Richard Walker, IFCF Trustee and Managing Director of Iceland Foods